All-terrain vans are on a new adventure with a new name.
"Today we're launching our new brand, Field Van. We used to be a licensed store for another company that was building vans around the country, and we decided to break out on our own. We've been doing a lot of innovations over the years and driving our products. We felt doing our own brand and Field Van was the right move," said Jonny Feld.
Jonny Feld is the President of Field Van, a play-off their last name.
Previously, vans produced from the Fresno facility were sold under the Sportsmobile brand, but now, all-terrain vehicles assembled in Fresno will be branded Field Van.
Feld says it's a meaningful change for the local family.